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To fully appreciate a custom print, we should look first at its opposite - a standard or "on-line" acquired print. These prints are made in unattended, automated, serial operations. You upload your images to a server from your computer or drop them off to a photo service...

One thing that I find to be extremely baffling in the world of fine photography is the fact that many photographers invest huge sums of money to acquire the finest gear, go to great lengths to create the best possible image by spending hours in post processing, fussing...

For critical evaluation of an image in print against the same image displayed on a computer screen, the lighting that is used to illuminate the print must be in sync with the display, in terms of brightness and colour temperature, etc.

Of course, we have to begin with a good image. What’s that? Well, while beauty is definitely in the eye of the beholder, from an aesthetic standpoint, in my view, the image should be attractive and appealing; the framing and composition should be intriguing as should...

In my opinion, photographers who print are not pursuing photography simply to make visual records for posterity. Instead, our goal is to convey an emotional or aesthetic concept through our photographs. To do that, we need to look at images on paper or some other physical medium. Looking at an image on a computer screen doesn’t allow us to interact with it in a physical sense.